Field Pro Tech

Anchored in wind energy

background

Ben was asked by the Swedish company Cresto Group to build a vehicle for product sales in the USA. A company that would capitalise on market opportunity and existing relationships in the energy market.

Field Pro Tech Inc is the new start-up that was created to introduce cutting-edge Scandinavian working at height rescue equipment into the US market. A direct response to a clear market gap in the US, Field Pro Tech offers a range of cutting edge rescue equipment that is significantly safer and more user-friendly than incumbents.

ChallEnge

Field Pro Tech was entering a new market, with a brand new set of products. The challenge was to deliver cut-through in a busy market space.

Develop a brand and identity
Build relationships with the reseller channels favoured by larger US buyers
Build a team

The solution

DVO delivered an embedded, CEO-level full commercial build-out, operating as Field Pro Tech’s executive team and marketing engine.

Executive embedding & ops overhaul

Ben Dickens was embedded as CEO to provide unified leadership, sales and operations, and implement business KPIs and compliance workflows. This allowed rapid decision-making across product, pricing and delivery.

Complete brand architecture

- Creating brand purpose, messaging hierarchy for corporate vs. learner audiences, new visual identity and trade name/markets where required.
- Staff and partner roll-out training ensured consistent external representation — a recognised best practice when launching a new brand.
Full digital implementation
- New website architecture with clear conversion funnels for ecommerce, corporate tenders and B2B procurement pathways; SEO migration to protect domain authority during rebrand.
- Implementation of a CRM integration to centralise prospect and customer data, automate reminders and enable cross-sell.
Social media, content & thought leadership
- Ongoing content calendar: technical how-to videos, safety case studies, employer testimonials.
- Use of short-form video and organic + paid social to target procurement teams and frontline technicians.
Merchandise, product sales & new sub-business launches
- Launched branded merchandise and a product line (PPE) integrated into the ecommerce site.
Go-to-market & client retention
- Development of a consultative selling process offering tailored solutions that combine top-tier products with strategic services like rescue planning, scenario simulation, and equipment selection guidance.

Results

Alongside the full corporate and operation set-up:

$850,000 in year 1

Including key client wins – GE Vernova.

Year 2 forecast $3 million, with EBIT of 21%

Growth in people and culture

A team of 1 is now a team of 5, with a clearly defined purpose and a commitment to quality and leadership.

Next steps

Field Pro Tech has a clear goal to be the dominant supplier of rescue equipment to the US wind industry within 3 years. They are on track to do this.

0 %

Growth

0 %

People

0 +

Customers

Client feedback

“Field Pro Tech worked with us to develop an equipment solution that met our exact needs, supported by training and services support. The result – exactly what we needed from start to finish”

HSE LEAD

GE Vernova