CODETODAY

BUILDING GROWTH - CODING FOR KIDS

ChallEnge

To grow a local kids’ coding provider into London’s premier coding school, and then Covid came along!

The growth goals remained but the pandemic necessitated a move to a purely online business model.

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APPROACH

Taking a long-term view, the dvo team embedded into codetoday to create an in-house marketing department.

This meant working closely with the founder to bring his vision to life, handling the strategic as well as the day-to-day and managing projects throughout the engagement.

Projects included:

  • A full rebrand
  • New website development with full E-commerce capabilities

Customer

Decksender

RESULTS

As a result of dvo’s support, codetoday’s monthly revenue has tripled, the brand has been completely updated, a new e-commerce website has been launched.

The most striking results however occurred during 2020 with a transition from face-to-face to a purely online education business. From Q2 2020 and ZERO online students codetoday now teach over 200 students per month and this is growing at 10-15% MoM.

This growth has continued into 2022 with the project culminating in the hiring of permannet marketing staff and the transition to a subscription model.

dvo continue to work with the codetoday founder in a strategic advisory role.