THE MALLEN GROUP
Pubs, bars and restaurants
ChallEnge
The Mallen Group operates a large number of hospitality sites across London and the South East. When they wanted to take some of the hero venues to the next level, they approached dvo to create an integrated marketing and business development stratgey to support growth. The main challenges were the diversity in the venue offers and target customers throughout their trading days, how best to communicate each site’s brand values and create them as destination venues not solely reliant on passing footfall.
APPROACH
Working directly alongside the business owner, involved at the highest level, providing Marketing and Business Development support across the group’s sites. Responsible for all on and offline marketing, social media, customer experience, brand partnerships and activations, event promotion and execution, POS and on site marketing collateral, corporate and large group bookings and new technical platform integration.
dvo developed a strategy to build on the specific USPs of each venue, creating key content pillars for each and building them into a multi channel marketing communications plan. Our consultant worked in-house with the owner/operator, front and back of house teams and suppliers and external agencies, to ensure that the brand guidelines and key messaging were followed through the entire customer experience.
Customer
Decksender
RESULTS
Under the strategic guidance and expert support of Jackie Clode‑Dickens, representing DVO Group, every venue consulted for The Mallen Group surpassed performance expectations, delivering record-breaking growth in revenue—each site achieved its highest trading figures ever.
Moreover, three of these venues progressed through to profitable and highly successful exit events, being sold at optimal value for their respective owners.
DVO Group’s impressive track record, led by Jackie, has led The Mallen Group to re-engage repeatedly—securing ongoing consultancy and support across multiple new projects.
