AMAZEMEET

AMAZEMEET

Marketing leadership & rebranding

ChallEnge

Amazemeet brought dvo on board to work in a CMO capacity as they redeveloped their already-popular software to meet the needs of a wider audience.

The business lacked marketing leadership and the founders recognised the requirement to bring in an experienced CMO-level marketer who could shape the team, proposition and deliver on the various projects required to meet the business goals.

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APPROACH

Working directly with the founding team dvo defined the Amazemeet brand and marketing strategy, prioritised the key areas within marketing to create a scalable function and built a reporting and performance management structure to support growth. 

Projects through the engagement included:

  • Rebrand
  • Marketing strategy development
  • Social channel management
  • Team development

Customer

Amazemeet

RESULTS

Amazement has gone from strength to strength, month on month acquisition has grown steadily at over 5%, the new branding has been well received by all customers and Amazemeet is now well-positioned to accelerate into 2021.

EXPEDIA

EXPEDIA

INTEGRATED DIGITAL CAMPAIGNS

ChallEnge

Expedia came to us to draw on our digital expertise to help increase sales of travel to eight global cities through integrated content marketing. The campaign needed to align and complement Expedia’s wider brand marketing strategy with a clear focus on building digital visibility, traffic and sales of trips to target cities.

The key insight led us to understand today’s travel consumer is focussed on two things; experiences and authenticity.

With this front of mind we developed a concept that drew on the experiences of on the ground travellers who had made our target cities their homes. Their content contributions allowed us to develop a content hub, regular social media content and various campaign activations across digital channels.

 

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APPROACH

We created “City Diaries”, as the basis of the project. This involved building a network of on the ground reporters based in the 8 global cities. They provided weekly contributions in editorial and video format and we managed the end-to-end publishing process, from strategy to publishing and promotion. 

The content platform enabled us to integrate various campaigns alongside the always-on strategy such as city specials where we focused on a particular aspect of a city such as Nottinghams music scene, or an event or holiday trigger such as Valentine’s day. Content was distributed across multiple channels, including social, email and influencer outreach.

Mobile first content targeted users before and during their trip and tactical campaign elements such as interactive content and infographics supported date and location based activity.

Customer

Decksender

RESULTS

Although an ongoing project the community has grown steadily through the duration of the work with Decksender. Decksender boasts over 5,000 start-up companies and circa 1,000 investors on the platform and this is growing at 5% + month on month. This growth has enabled Decksender to launch a number of paid solutions for start-ups with significant uptake since launch.

DECKSENDER

DECKSENDER

Building a community

ChallEnge

Decksender brought dvo onboard to lead their marketing. With an already thriving community, they wanted to grow, and recognised the need for expertise and leadership within marketing as part of the process.

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APPROACH

Working directly with the founding team, dvo defined a growth strategy for Decksender, developed a structured marketing plan and worked with the in-house team to implement it. This included a refocus of content, using video and live webinars, email marketing and on-page and off-page tactics to boost organic traffic.

Customer

Decksender

RESULTS

Although an ongoing project the community has grown steadily through the duration of the work with Decksender. Decksender boasts over 5,000 start-up companies and circa 1,000 investors on the platform and this is growing at 5% + month on month. This growth has enabled Decksender to launch a number of paid solutions for start-ups with significant uptake since launch.

Sample

Angel Jimenez Catalunia, Spain

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Date: 5 July 2017
Model: Angel Jimenez
Make Up: Jayz K.
Detail: Portrait
Camera: Canon Powershot

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My style

Capture It All

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