The soho business alliance
Stronger together
the mission
To act as a unified voice for all businesses in Soho, with the aim of protecting and growing the economic diversity of the area in which we do business, through engaging with each other, our residents, other amenity groups and the Westminster City Council, thereby protecting its unique character.
the challenges
Our Businesses
Protecting the interests of all businesses in Soho through building bigger relationships.
Our Streets
Public Realm / Lighting / Cleanliness / Al-Fresco Dining/ Rubbish Disposal.
Our Buildings
Protecting the character of Soho and respecting the Conservation Area Management Plan.
Our Residents
Be an interface with our residents.
Planning
Commenting upon planning applications and emerging Local Planning Policy (where relevant/necessary).
Licensing
Commenting upon licensing applications and emerging Local Licensing Policy (where relevant/necessary).
Transport & Accessibility
Commenting upon Local Transport Plans and/or initiatives.
Environmental Initiatives
Commenting upon local environmental initiatives.
Inclusivity
Promoting equality for all: gender, racial, sexual, disability and diversity in all forms.
Crime & Policing
Engage with crime and policing initiatives and be an interface with West End Policing.
Homelessness
Engage with WCC on the issue of homelessness & where possible provide upskilling and training.
Employee Furthering
Help with training, apprenticeships, kickstart projects to better all who work in Soho.
Marketing and Publicity
Promoting increased business & profitability for local businesses through advertising -media – cross promotion & partnerships.
The challenges
The Soho Business Alliance (SBA) unites independent traders, hospitality, and creative businesses to safeguard and celebrate Soho’s unique spirit. We work collaboratively to champion local interests, protect our heritage, and build a thriving, inclusive future.
Jackie's Role
Lead Consultant Jackie Clode-Dickens was invited to sit on the Board of the Soho Business Alliance (SBA) in March 2024.
Recognized for her expertise in hospitality marketing and operations, passion for London’s F&B and night time economy, culture and diversity, along with a wealth of knowledge of Soho and the independent, vibrant community the SBA represents, Jackie supports the SBA across marketing, membership and events, as well as leading on special projects such as CCTV and stakeholder engagements.